Marketing Archives - Page 3 of 19

By David Wolf / May 23, 2015

The Franchise Mastermind with Dr. John P. Hayes

John Hayes has worked in the franchise community as a consultant, franchisee and franchisor since 1979. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training, and strategic planning.

By David Wolf / May 22, 2015

The E*Factor: Adrie Reinders and Marion Freijsen

Our guests on this edition are blazing a new trail in how social networking and relationship technology can work for entrepreneurs around the globe. Adrie Reinders and Marion Freijsen are the co-founders of E-Factor—-a fast-growing, vibrant online community and virtual marketplace designed for entrepreneurs, by entrepreneurs.

By David Wolf / May 22, 2015

Inside PR with Pat Harriman

Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs” PR strategy—Build the Base, Build the Buzz, Build the Brand.

By David Wolf / May 22, 2015

Dale Ewing: InstallNET

InstallNET is a nationwide network of commercial furniture installation companies. An innovative service alliance, it has over 250 independent service providers in over 100 markets in the US and Canada. InstallNET specializes in the project management of multi-location national accounts, using a single point of contact and standard service process. The web site provides online access capabilities for quote requests and status tracking, giving customers easy access and control over all their jobs nationwide.

By David Wolf / May 20, 2015

Laura Ries: Use PR to Build a Brand

Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.

By David Wolf / May 16, 2015

Self Publishing with jexbo.com

Our guest on this edition created a new way for self-published authors to sell their books and for readers looking for self-published authors to find them more easily. Jill Exler is the founder of jexbo.com—a new, affordable solution for both sides of the market.