Jim’s marketing and sales experience includes strategic planning, brand development, lead generation and regional and global account management. He has managed products, services and solutions through their complete life cycle, from the initial concept and market research, product development, pricing, channel strategy, marketing communications, launch, sale and support.

Jim received his BS in Physics from University of Michigan and his MS in Electrical and Computer Engineering. He holds 2 patents, has authored over 25 publications and is also a marketing instructor at Right Management Associates.

Onset Marketing Company Overview:

Full-service strategic marketing and sales lead generation services focused on identifying new sales opportunities and scheduling sales appointments
We are a full-service strategic marketing firm focused on generating new sales opportunities and business for our clients. We use a holistic fast track approach to help companies diversify in new markets and build presence in existing markets. We combine strategic marketing with targeted campaigns to help our clients increase sales revenues. Our cold calling sales prospecting staff are experts at reaching senior decision makers to generate sales leads and schedule sales appointments for complex products and services. Our team has implemented hundreds of successful marketing programs that resulted in increased sales, profits and successful product lines.