Our guest on this segment of the Brain is a marketing consultant and the author of 7 books on various subjects relating to business and non-profit organizations. In 1985 Shel Horowitz published the first of five books on low-cost, high-impact marketing. His client list now includes accounts in Europe, Asia, and all across the U.S.; his books have sold to dozens of countries, one of them has been translated into Korean, and another has been sold to publishers in India and Mexico.
Shel now offers not only copywriting and strategic marketing planning, but also speaks on affordable, effective marketing to national audiences.