Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.
In this segment I visited to get a preview with Rick Frishman about Author 101 University which is a huge upcoming educational seminar coming on October 30 and 31in Las Vegas.
I’ve found the three most important things in battling adversity are determination, hope and a sense of humor. My grandmother who fled religious persecution and arrived in America just in time to raise 5 children during the Great Depression of the 1920’s often said to me “You only have two choices in this world, you can laugh or you can cry”. I’ve chosen to laugh.
In this segment, we talk with Tonia Tomlin, founder and CEO of Sorted Out. Tonia offers some excellent ideas on how to get organized for both business owners and individuals.
What is basic to you may not be basic to others. Find a few understandable ways to explain what you do and show value.
Darrin Clement, Founder and CEO, has 10+ years of mapping and map data experience at Maponics, Geographic Data Technologies (now TeleAtlas), Map Applications Inc., and Banyan Software. Darrin is an industry-recognized innovator and leader in the development of proprietary GIS databases for web-based search and map display. While at Geographic Data Technologies, Darrin was Director of Product Development and headed a group that successfully diversified GDT’s product line into five major product sectors, each with their own target markets. In 2001, he founded Maponics to innovate how companies used mapping and map-based technologies to improve their sales and marketing and he has successfully grown the company to its current position. Darrin holds an MS in Engineering from the Thayer School of Engineering at Dartmouth College and a BS in Physics from Binghamton University.