You’ve probably heard that it costs more to find new small business customers than it does to maintain current ones. The key to maintaining your current customers is by building loyalty through continual interaction. With today’s technology, this is a much easier task than…
According to a recent study conducted by LinkedIn, 94% of businesses use social media to market their business. Of those, 75% report that they’ve successfully gained new customers through social media outlets. With such impressive statistics, it’s impossible to ignore social media marketing for…
Trade shows may seem boring to some, but in the world of small business, they can easily make or break a company. When it comes to startups, tradeshows become even more important as your company needs to prove itself, its products, and its services…
Before the Internet was an LED twinkle in your office, futurist Alvin Toffler predicted that people would struggle with information overload. It turns out he was as right about that as he was about most other things he predicted. Are you and your employees…
Collaboration and Teamwork; these are big buzzwords in the world of small business. Schools are even working on getting students to work well together, because business leaders know the importance of employees working well together. When your employees can pull together on a project…
If your small business network isn’t living up to your expectations, it might be because you aren’t taking full advantage of your network tools. In terms of performance, there are tools available that can optimize your business network. Here are just a few tools…