Public relations does not need to be expensive, and you can do it yourself. Sure. Big PR agencies charge monthly retainers anywhere from $9,000.00 up and can be well worth the cost. But as a small business owner, you may have a budget of zero and need to do your own PR. And that’s not a problem. Public relations is just a matter of creating a story angle for a specific media member and then sharing your story. Once you master this skill, you’ll generate free publicity that can help boost sales, awareness and credibility fast.