Has your text marketing campaign taken a nosedive?
Though it may seem like an SMS campaign should run itself automatically, it does require a little personal touch every now and again.
Here are signs that your text marketing campaign needs a shot of adrenaline and some ways to rejuvenate it….
Your Subscribers Are Dwindling
If you started out like gangbusters with so many thousands of subscribers that you had to hire an SMS management company, and now you’re looking at what might add up to a few hundred, you’ve definitely got a problem.
Dwindling subscriber numbers are a sure sign that your SMS campaign has run its course, and it’s time to put it out to pasture.
No One Responds Anymore
Do you still have a respectable number of subscribers, but no one seems to be responding anymore? Do your links go unclicked? Do your sales announcements and contests fall flat because of so little public interest?
If this describes your text marketing campaign, it’s time to deconstruct the whole thing and start again from scratch.
Somewhere along the line you or your marketer messed up and to continue down the same road would be folly.
Has Your Audience Changed?
If your subscriber numbers are shrinking or no one seems to care what texts you send, it could be that your audience has changed. Are you absolutely certain that you’re marketing to the right crowd?
In the article, “Tips for Rejuvenating a Tired Text Marketing Campaign,” it’s suggested that a revisit of your target audience should be done every now and then.
Often, people subscribe to receive text marketing messages without giving it too much thought. Only after they start receiving irrelevant texts do they realize they signed up for something in which they aren’t interested.
If you haven’t already, write up some customer profiles, and match them as best you can to your subscribers.
Chances are, you’ll find you’re preaching to the wrong crowd.
Is Your Message Ambiguous?
You’ve heard countless times that your marketing message needs to be very specific.
Readers can’t be confused about what they’re supposed to do next. Yet, many text marketing campaigns miss this point.
It’s simply not enough to tell people you’re having a 24-hour door buster sale. You need to tell them what to do.
Whether that’s a link, or instructions on how to order right away, it needs to be a concise, clear message that leaves no doubt as to what your recipient should do next.
Consider Your Texting Habits
Take another look at your texting habits.
Are you pestering your recipients with deal after deal? Are you not texting enough, giving them time in between to forget who you are? When is the last time you tested your texts? Are you certain your links even work?
When it comes to subscribers breaking up with you, it’s never them; it’s always you; so it’s time to figure out what you’re doing wrong so you don’t repeat it.
Text message marketing isn’t complicated, but it does have certain guidelines that need to be followed for any campaign to be successful for your small business needs.
About the Author: Kate Supino writes extensively about marketing strategies.