Are you making the most of mobile marketing to promote your small business?
Mobile marketing is big news for small businesses, providing a way of reaching your customers no matter where they are.
From using text message marketing campaigns to ensuring your website is fully optimized for mobile viewing, what are some of the benefits of using mobile marketing in your small business?
It’s Immediate
A big part of mobile marketing is SMS messaging – and SMS messages are immediate.
When you send out text marketing messages, you’ll not only benefit from their 98% open rate, but from the fact that consumers tend to open and respond to text messages immediately.
If you are running a time limited promotion or you want to grab your customers’ attention, mobile marketing can help.
You Can Target Your Audience
Mobile marketing can be used effectively to target different segments of your customer base.
Customer segmentation means you can divide your customers by different demographics, by the products or services they’re interested in, or even by how long you’ve been doing business with them.
From SMS to email, if you segment your mobile marketing, you can make sure the message is highly relevant to the recipient.
You Can Connect Across Devices
With carefully designed mobile marketing, you can reach your customers when they’re out and about, regardless of which device they’re using. This ability to connect with customers on their device of choice helps you to stay visible.
As the article “Mobile Marketing Strategies to Help You Make More Sales” says, the more devices you offer support for, the more customers you can appeal to.
It’s Appealing to Customers
Customers are used to responding immediately to text messages, and see texting as a fun, relaxed way to communicate.
That means that if you text your customers, you are positioning your business as friendly, approachable, and a purveyor of messages that beg a reply, in the form of checking out offers or spending money with your business.
You Can Gage Customer Opinions
If you want to know what your customers are thinking, mobile marketing can help you find out.
Email and SMS surveys can be quick and fun to fill out and you can use them to find out your customers’ opinions.
By using mobile marketing to start a conversation you can find out what your customers love about your business, what they’re not so keen on, and what problem or need they are looking to you to solve.
It’s Cost-Effective
Mobile marketing can be a cost-effective option for your business.
For example, SMS messaging is reasonably priced, allowing you to reach hundreds of customers without breaking the budget.
Email campaigns are also cost-effective, and can be used to build a loyal customer base.
Many customers use their mobile devices to browse social media too, and social media marketing is a low-cost or even free option for your business.
You Can Collect Useful Data
From text message open rates to email responses, mobile marketing gives you plenty of opportunities to collect useful data from your customers.
Collecting data lets you see what’s working and what isn’t, so you can review your mobile marketing and focus on what brings the most benefit to your small business.
Your customers are on the go, and your marketing needs to be too.
By making the most of mobile marketing, you can form meaningful connections with your customers and keep them interested in your business.
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to use text marketing to grow your small business.