If you want to take your small business marketing practices to the next level; then it’s time to consider drip campaigning.
With drip campaigns, your business won’t miss a beat when it comes to delivering its marketing messages.
Here are just a few ways your small business can adopt a drip mindset for its text message marketing campaigns:
Start With an Introductory Marketing Message
The last thing you want to do when sending a new text drip campaign is to look like spam in the eyes of your recipients. When your mobile customers feel there’s even a hint of spam with your text campaigns, they’ll delete your texts faster than you can send them.
To avoid this scenario, it’s important to send an introductory message as your first official drip text.
By introducing yourself, your small business, your brand, and what you’ll be offering mobile customers in the future, your first-time recipients will be more likely to respond.
You don’t have to provide your life story – a simple “hello – this is what I do and this is what I have to offer” will suffice. Just make sure you’re open to questions – your first-time recipients will likely have one or two before moving forward.
Take Sequencing into Consideration
As the following article looks at, if you’re wondering how to create a successful drip campaign, then it’s important to think about sequencing.
It just so happens that an introductory text message is the first part of any mobile drip sequence.
Once your customers have a little background information on your small business and its brand, only then can you move onto the next part of the drip sequence: highlighting specific products and services.
Based on your response from this sequence, you can move on to the next: providing specific deals, discounts, or product offerings that coincide with your customers’ interests.
This part of the sequence should be followed by a sale. If it doesn’t result in a sale, then backtrack to highlighting more products and services until the customer shows interest.
Offer Something of Value with Every Drip
If you’re taking the time to send your mobile customers drip texts, then make each text worthwhile by offering something of value.
Whether it’s an exclusive offer, a mobile coupon, or something as simple as a sale reminder, your customers will come to appreciate your drip texts when they actual provide something of value.
There may be situations where you don’t have anything in particular to offer at the time, but you’d still like to stay on your mobile customers’ radars. In situations like these, you can also offer a helpful tip or a “fact of the day”.
Anything informational and engaging is always better than a generic text.
Speaking of Generic Texts …
Avoid them at all costs.
With drip texts that are on a delivery schedule, it’s easy to fall into generic territory, especially if you’re texts are going out to a massive audience.
By making sure your texts and the content within are unique and engaging, you’ll quickly turn your mobile recipients into loyal customers.
If you’re ready to optimize your mobile marketing efforts, then give drip campaigning a chance.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including text marketing and drip campaigning.