You know you need to build buzz with a good public relations program, but it’s just too expensive. Or is it? Find out how you can get great publicity without spending a fortune.
Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.
It all started in a garage with an idea to make small business billing easier, more efficient and greener. Steve Roderick is the co-founder of GoTobilling.com—the company set out with that vision in 2006 and has recently reported a 300% growth achieved mostly with word-of mouth marketing.
Compared to big ticket purchases, wages, or the marketing budget, office supplies can seem like small change, but in actual fact spending on office supplies can quickly add up, eating into your budget.