All the most current news and events of our creative team.
Our guests on this edition are blazing a new trail in how social networking and relationship technology can work for entrepreneurs around the globe. Adrie Reinders and Marion Freijsen are the co-founders of E-Factor—-a fast-growing, vibrant online community and virtual marketplace designed for entrepreneurs, by entrepreneurs.
Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs” PR strategy—Build the Base, Build the Buzz, Build the Brand.
InstallNET is a nationwide network of commercial furniture installation companies. An innovative service alliance, it has over 250 independent service providers in over 100 markets in the US and Canada. InstallNET specializes in the project management of multi-location national accounts, using a single point of contact and standard service process. The web site provides online access capabilities for quote requests and status tracking, giving customers easy access and control over all their jobs nationwide.
You know you need to build buzz with a good public relations program, but it’s just too expensive. Or is it? Find out how you can get great publicity without spending a fortune.
Rick Hobson talks about how he has grown his company, Jericho Nursery.
Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.