With the importance of online marketing in today’s small business world, no company should overlook the benefits of having an app to promote their brand.

Studies show that almost half of people with smartphones use apps at least 10 times each day. Of those, almost 75% make a purchase or decision to buy with an app.

This shows the importance of apps for any small business that wants to remain competitive.


Users are busy when they are on the go.

They use their smartphones for everything from finding their destinations to comparing products to making purchases. They want those tasks to be quick and easy and allow them to go on with their day. Apps offer that convenience.

Apps can be placed right on the home screen of the phone, allowing for easy access right when they need it. The app can be set up to end notifications for various reasons, ensuring that your business is never far from mind.

Continued Engagement

You can interact with your customers on a regular basis when you have an app.

Know when they are nearby your location and offer them special discounts based on the day of the week or other criteria. You can link it to social networks to develop loyalty among your customers.

Not only do they get to interact with you, but with each other.

Having an app also lends itself to improved customer support. It is a simpler process for customers to contact your company for questions or concerns.

At the same time, you can provide support tools to help them with your products or services.

As the following article looks at, a customer’s favorite apps for time management might include a way to link your app to their calendar or email. This keeps your app in front of them all of the time.

Add Value

You can promote your business through an app if it adds value to your customers.

Once they download your app, you can use it to bring special deals and discounts to their attention. You increase the chance they will stop at your store when they are in the area.

An app makes it easy to finalize the purchase when it is convenient for them.

Because they don’t have to wait to get to your store or even go home and use their computer, you increase the conversion rate of people who are interested in your products or services.

You can never undervalue the importance of having a mobile app for your business. However, you have to know what you want your app to do, whether it is to introduce your brand to new customers or to increase loyalty from current customers.

If you want your small business to be competitive in today’s market, you have to consider adding an app to your marketing strategy.

You will appeal to a broader audience and watch your business grow as more people learn about your company and what you have to offer.

About the Author: Joyce Morse is an author who writes on a variety of topics, including finance and technology.