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By David Wolf / December 17, 2008

Business Ethics With Shel Horowitz

Our guest on this segment of the Brain is a marketing consultant and the author of 7 books on various subjects relating to business and non-profit organizations. In 1985 Shel Horowitz published the first of five books on low-cost, high-impact marketing. His client list now includes accounts in Europe, Asia, and all across the U.S.; his books have sold to dozens of countries, one of them has been translated into Korean, and another has been sold to publishers in India and Mexico.
Shel now offers not only copywriting and strategic marketing planning, but also speaks on affordable, effective marketing to national audiences.

By David Wolf / December 7, 2008

Branding Intrigue With Sam Horn

Sam Horn is an award-winning communication/creativity consultant who has a 20 year track record of results with an international clientele including Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing, Intel and Capital One. She was selected ( along with Tom Peters, Seth Godin, Tim Ferris and Michael Gerber) to be a featured speaker at INC Magazine’s annual convention for the top 5000 entrepreneurs in the country.

By David Wolf / November 3, 2008

Honest Tea With Seth Goldman

Our guest on this segment of the Smallbiz Brain was verrrry thirsty. Seth Goldman was continually in search of the perfect drink to quench his thirst after a run, a game of basketball or between grad school classes. This thirst for the perfect quench paralleled his path to co-found Honest Tea. That was about ten years ago.
Today, Honest Tea can be found in tens of thousands of stores across the US. The company has applied its passion for social responsibility to initiatives in the environment and to creating partnerships with the growers, cultures, and communities behind the teas.