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Our guest on this segment says that the demand for constructive change and the speed of change in today’s world is unprecedented and that businesses must innovate if they are to have any reasonable chance of growth.

DJ Heckes is the owner of Exhib-it! — a leading national tradeshow marketing enterprise and the author of a new book entitled—-Full Brain Marketing—soon available in print from Book Surge-Amazon and on audio book and e-book. In it, she discusses how, if done properly, marketing can be accomplished more easily and with a far greater rate of success. The book explores & uncovers some of the ways to tie in traditional, digital and social media marketing to lead a business to success—- and avoid unnecessary mistakes, obstacles and easily avoided failures.