You know you need to build buzz with a good public relations program, but it’s just too expensive. Or is it? Find out how you can get great publicity without spending a fortune.
Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.
If you want to boost sales, awareness and credibility for your business, public relations is the way to go. And the good news is that you can do it yourself if you can’t afford to hire an expert. Discover quick tips to help you get free publicity on your own without wasting time or money.
Bob Eskew is the founder and CEO of Automated Systems Design, Inc. (ASD), a four-time Inc. 5000 company and the leading nationwide solution for custom turnkey information transport systems.
Our guest on this segment is a 4-time Emmy Award Winning broadcast journalist-has worked as an executive with Westinghouse Broadcasting and CBS Radio in Boston. Nance Guilmartin is the author of a new book entitled, The Power of Pause: How to be more effective in a demanding, 24-7 world