How do I do my own public relations?

When you break it down, public relations is simply telling an interesting story to someone who cares about what you have to say. With this in mind, you can learn to get publicity for your business in three simple steps.

First, conduct research. Figure out what your target market watches on television, reads, listens to on the radio, and looks at online.
Second, create a story idea about your business that each of those particular media venues will be interested in hearing.

Perhaps you can relate your products and services to a current news event, trend, holiday, or other activity? Figure our what you are going to say and practice giving your pitch.

The third step is to contact the appropriate media members and pitch them your story ideas.

And that’s it. Over time, you’ll perfect your skills and be a PR pro!