With the importance of online marketing in today’s small business world, no company should overlook the benefits of having an app to promote their brand. Studies show that almost half of people with smartphones use apps at least 10 times each day. Of those, almost…
Content marketing is a strategy that brings leads to smalls businesses instead of small businesses chasing leads. It’s a strategy that was borne of the Internet, and has since become the gold standard for online marketing. If you’re not utilizing content marketing for your small…
Just as you would carefully design a brick and mortar retail store to maximize your customers’ experience; your small business website approach matters. Here are some dos and don’ts to consider when it comes to your small business website: DON’T put up walls of text…
According to a recent study conducted by Rypple, a human resources research firm, employees spend part of their workdays wasting time in four ways: trying to contact leads or fellow employees, seeking needed information about the company or next steps, repeating communications, and trying to…
The moment you decide that you want to become a business owner is the key point in making your life a more interesting experience. Of course, this process will be demanding and challenging; at time even excruciating. However, taking your life and job in your…
For any small business owner, text messaging should play a part in marketing endeavors. More people use text than phone calls, and the numbers of texts sent and received just keep rising. People of all ages’ text these days, so no matter your age demographic,…