If your small business is struggling to get its marketing messages out to the masses, then mass consumer texting might be the solution.

Not only does mass texting allow you to reach a massive mobile audience, it’s also much faster than traditional marketing techniques.

Here are just a few ways your business can achieve marketing success by properly using text messaging:

Mass Text Marketing Can Still Be Personal

Although mass texting sounds like an “anything goes” way to get the word out about your business, that doesn’t mean you should send out generic messages.

To properly text to a massive audience, you still need to give the message a personal touch.

If your small business sells only one type of product or service, then one mass message will probably work just fine.

However, if you sell a number of products and services, then you should take a more personal approach.

This means breaking your audience down into two or more niches and tailoring your marketing messages to those niches. You can still use the mass texting approach; just try to cater to a few different audiences.

Aim for Brevity

Text marketing means your campaigns will take place on a smaller scale.

If you want to increase the response rate to your texts, you need to make sure each message is brief yet informative. In order to accomplish this, set character goals for each mass text campaign you create.

Twitter’s 140-character approach is a good starting point. Besides, mobile users don’t want to read an entire paragraph in their text bubble.

As the following article looks at, whether it’s mass consumer texts driving up sales at restaurants or retail stores, keeping the message informative and fewer than 140 characters will do wonders for your marketing.

Include a Call to Action

Keeping your mass texts short is important, but you need to leave room for a call to action with each and every text you send.

A call to action not only gives your marketing endeavors purpose, it also gives the text recipients a clear and actionable path to whatever your business is offering.

Although your mass text messages are short, it’s important to include the call to action at the beginning of the message.

This will ensure that recipients see your business’s contact information, website link, phone number, or anything else you include in the call to action right away.

Put Offers Front and Center

The chances of someone responding to your mass text just for the sake of responding are slim.

That’s why it’s important to have some kind of offer that goes along with your text message. Customers like an immediate reward for following through with marketing.

Whether it’s a discount code for a future purchase or a current sale your business is running, incentives go a long way.

Adding a certain amount of immediacy to your offers will also increase the success rate of your mass consumer texts, so don’t be afraid to include respond-by dates in order to get the ball rolling.

When your small business is ready to improve its customer outreach, try the mass texting approaches mentioned above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile technology and marketing.