As an entrepreneur, a media kit can help you increase awareness and build buzz. It is simply a collection of about five to ten pages that give a brief snapshot of your products and services so that reporters, investors and other key audiences can get the information they need about your business quickly and easily.

Printed media-kits are usually created for conferences, speaking engagements, special mailings, and other important events where a physical handout works best. But an online version is necessary so that media members can access the data at any time.

And by having your media kit available online, you’ll save time and money in printing and shipping fees.

Media kits are a valuable tool for small business owners and offer a cost-effective opportunity to gain media attention. After all, if you don’t have an online media kit and your competition does, guess who is going to have a better chance of scoring stories from reporters with tight deadlines?