In order for your small business to get the right levels of self-promotion, you need to have a wide-range of plans in place to promote.
Unfortunately, too many small business owners rely on word-of-mouth alone to get their brands better noticed. While word-of-mouth can and oftentimes is beneficial, it alone more times than not doesn’t do the trick.
That said there are a number of others means you should be considering (and actually putting in play) to give your brand the push it needs.
Leave Door Open to Various Promotions
For starters, your small business may be hampered in not having the largest advertising/marketing budget or budgets available. In those cases, spending what money is available wisely oftentimes takes precedence.
Always review your advertising and marketing campaigns, seeing which ones resonated with consumers and those which did not really take off.
Another area of concern may be what message it is exactly that you are sending out.
Remember, you can send messages out time and time again, but which ones resonate with consumers and which don’t are usually up to the consumers themselves.
Your brand’s message may be the best thing since sliced bread, but what if the person or persons delivering it are average at best?
In many cases, consumers tune-in wanting to like the messenger as much as the message itself.
If you find that your message is not really getting through to the masses, then perhaps maybe it is the messenger who is not cutting it?
When looking at finding the right speakers to deliver such important information regarding your brand or your business in general, turning to this list on LeadingAuthorities.com’s blog can make a positive difference.
Sometimes having the right speaker discuss your message with an audience or audiences can make all the difference in the world.
With that being the case, what are some other tactics to deploy to get your message sent and welcomed?
- Mobile marketing – While many traditional marketing efforts still work with many consumers, mobile marketing is one that is continuing to grow in popularity. First and foremost, letting consumers know that you are using and excelling at mobile marketing is a good starting point. Promote your mobile marketing efforts through not only social media and marketing mailers, but also via your blog )see more below);
- Your website blog – When is the last time you put lots of thought and effort into your blog? If the answer is always, then you’re definitely on the right path. If the answer is not much, then you have a fair amount of work to do. Your blog can be a great catalyst for promoting your brand and ultimately sending more sales your way. It is imperative that you keep your blog updated with interesting and authoritative posts, including some from guest bloggers. If you’ve not really invested much time and effort in the blog in the past, change that way of thinking immediately;
- More socializing – Given that social media usage is essentially free, you’d all but be foolish not to utilize it. If you’ve been hesitant to use social networking up to this point for your small business promotions, change that moving ahead. From Facebook and Twitter to Instagram and Pinterest, there are numerous sites just waiting to assist in promoting your brand. Best of all, social media is basically available to you 24/7. While there are peak times of the day to get your message out there, don’t be afraid to use social media whenever and wherever you want. Also be sure to promote the efforts of others, especially those with links to your industry. By doing so, you increase the chances that they will end up promoting your posts in return.
There are countless ways to promote your brand, so make sure you put as many of them in play as possible.
When it comes right down to it, small business brand promotions will go a long way in determining just how successful your company will be over time.
From having the right individuals tell your brand’s story to marketing and socializing the message, the range of possibilities are literally endless.
About the Author: Dave Thomas covers small business topics on the web.