Many small business owners are nervous about pitching the media, but it comes down to one simple point… and that is to provide media members with current and valuable information without wasting their time.

Giving a good media pitch is just a matter of researching the reporters, editors and producers you want to talk to and then creating a unique, story-idea for each.

After all, media members want to know how your story idea provides new information that their audiences will want to know about. They don’t want to hear about how great your business is and the specific features of your products and services. Instead, they want to know about the benefits you have to offer and what’s in it for them.

And if you can create a current and interesting story idea that provides value to a specific, media member, you’ll have a good pitch. Now, this takes time and practice, but it’s well worth the effort. After all, one good media pitch can lead to a feature story worth thousands in advertising dollars and new sales.