If you haven’t taken advantage of search engine optimization, or SEO, to sell your book yet, you’re missing out on a great opportunity. By adding appropriate keywords to your Amazon, jexbo or personal Web site page, potential customers will have a much easier time finding your site.

For example, if you write a book about rose gardens in England, key words for your book may be “rose garden” and “England.” Then, when people enter these words on a search engine such as http://www.yahoo.com or http://www.google.com, a link to your Web site may come up.

And don’t worry. It’s not difficult.

Simply visit free sites like http://freekeywords.wordtracker.com/ and http://www.keyworddiscovery.com/search.html. Enter a keyword related to your book, and these services will produce a list of popular words that people search for related to these words.

Then, take these keywords and use them to write some articles on your Web site. Provide valuable information specific to your target market. After all, the search engines look for beneficial copy, not just keywords.

This is a start, and you’ll see an increase in site traffic in a matter of days. But for additional training and to improve your SEO results, check out sites like http://www.seomoz.org, or hire an SEO copywriter.

It’s well worth your time and effort. After all, if potential customers can’t find your books online, they’ll just buy something else to read!

Do you need help selling your self-published book? Feel free to write to me below or at http://www.jexbo.com. Thanks!