If you’re looking to increase the online presence of your small business, then video is the way to go.

Not only do videos help engage the online masses, they’re also easy and fun to make.

With moving image outreach in mind, here are just a few ways your small business can take advantage of video:

Unparalleled Engagement

Simply put, online attention spans are dropping and dropping fast.

In that past decade or so, research shows attention spans have gone from 12 seconds to just under eight seconds. This means your small business has to get the point across with its marketing endeavors faster than ever before.

Fortunately, video helps hold your audience’s attention spans much longer than other forms of static marketing.

To increase engagement with your marketing videos, make sure you offer something visually interesting that also informs viewers about your brand.

Also, don’t be afraid to think outside the box.

Brand Familiarity

Giving your brand a face that customers come to recognize is one of the most difficult aspects of marketing a small business. With a unique, brand-focused marketing video, you can effectively make your small business stand out among the online crowd.

In order to do so, you need to come up with a completely original concept.

For example, headlines like “Florida Man Uses Funny Video to Sell His Maxima Back to Nissan” will grab the attention of the online masses.

Your video doesn’t necessarily have to be funny, but it should represent your brand in a way that creates familiarity.

Viral Potential

As a small business owner, it’s your job to regularly spread the word about your brand.

This is oftentimes challenging and time consuming. However, video marketing is extremely sharable, which paves the way for viral word-of-mouth marketing.

In order to achieve viral success with your small business marketing videos, make sure you share them on social media sites like YouTube and Facebook as well as your blog.

It’s also important to remember that not all videos reach viral status. By making your video unique, entertaining, and touching/humorous, you’ll increase your chances of going viral.

Efficient Marketing

Because marketing videos combine both audio and video, it gives your small business the ability to share more information in a shorter amount of time.

For example, you can showcase your products with a detailed video while also describing what viewers are seeing via the audio track.

This combination of seeing and hearing is more efficient than any other form of marketing.

To help make your marketing videos as efficient as possible, make sure the audio portion of your video coincides with what’s on the screen. If the video is self- explanatory, then remember that a little background music goes a long way.

Video Marketing Tips

Before you create your next marketing video, there are a few tips for success to keep in mind.

For starters, make sure your video is as brief as possible – nobody wants to watch a documentary.

Likewise make sure your videos have a clear call to action throughout as well as at the video’s conclusion.

Finally, make sure your videos link back to your small business website, especially if you’re sharing them on social media.

Based on the benefits above, it’s plain to see that video can be a huge advantage for your small business.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and social media.