Text messaging is not only a great medium for personal communication; it can also be an effective marketing tool for small businesses.

It provides a fast, convenient and affordable way for you to send marketing messages to your target audience, and its high open rate ensures that you will get good marketing results.

Here is a look at how text message marketing can be beneficial to your company….

High Open and Response Rates

A report released by SinglePoint revealed that text messaging has an open rate of more than 99 percent, and about 90 percent of text messages are viewed within three minutes of delivery.

Its open rate is much higher than that of email marketing, which is about 33 percent. This means that your marketing messages will be read by almost three times more customers if you send them via text messaging instead of email.

Additionally, according to a Leads360 report, text messaging has an excellent response rate of 45 percent, which is one of the highest among all marketing channels.

Implementing text message marketing is an effective way to ensure that your marketing messages will not be ignored by your target consumers, and it can help you improve your brand visibility and engagement significantly.

Enhanced Consumer Targeting

Many traditional marketing methods focus on reaching out to the largest possible number of people.

However, if you only try to promote your business to as many consumers as possible, your marketing messages may end up being ignored or forgotten.

Text message marketing delivers higher conversion rates than most traditional forms of marketing, because it requires consumers to opt in. This means that the consumers you wish to send marketing messages to have to sign up in order to receive messages from you.

As such, those who receive your text messages are people who have patronized your company before or are interested in purchasing your products.

Since you will not be sending marketing messages to uninterested consumers, you can expect your conversion rates to go up significantly.

According to an article entitled “3 Ways Your Small Business Can Benefit from Text Message Marketing“, one great way to encourage your target consumers to buy your products is to offer them special deals through text message marketing.

Better Customer Relationships

Text messaging is used extensively for personal communication.

When your target consumers opt in to receive text messages from you, they are allowing you to communicate with them in an intimate manner.

You can use text messaging to get to know your customers on a more personal level and provide personalized advice and assistance to give them a better shopping experience. This will help you win their favor and trust, and result in more repeat business.

Due to its many benefits, text messaging is becoming an increasingly preferred marketing medium among small businesses and marketers.

If you want to stay ahead of your competitors, you should start incorporating text message marketing into your small business strategy as soon as possible.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to running a small business.