If you want to boost sales by getting your message across to customers more clearly than ever before, explainer videos are a must for your business.

Explainer videos are short videos, usually animated or done in a whiteboard style, that appear on your home page. Of course you can also get them out via social media or even email.

What matters is that you do create them and put them out there, because explainer videos are great marketing vehicles for any small business.

What makes explainer videos so effective, and how can you use them to market your small business?

Why Your Business Needs Explainer Videos

Your customers’ time is precious.

When they search for a business like yours, they’re looking for quick information on whether your business is worth spending their time on. Explainer videos help you make that all important connection in just a couple of minutes.

With an explainer video, you can tell your customers exactly what you need them to know about your business or products quickly and concisely.

Explainer videos typically have either a pleasing musical background or a helpful voice over.

Combine that with eye catching animation and you have an engaging and enjoyable way of getting your message across.

Ways to Use Explainer Videos

There are many ways to use explainer videos in your business.

You could:

  • Introduce your business;
  • Talk about your history;
  • Answer a question;
  • Solve a problem;
  • Introduce a new product;
  • Demonstrate how to use a product or service.

Whatever you’re using your explainer video for, always make sure it has a definite aim.

The video needs to offer something valuable to your customers and give them a good reason to watch till the end.

Don’t forget to include a call to action to encourage the next step after viewing.

Getting the Most Out of Explainer Videos

To get the most out of explainer videos, you’ll need a strong plan.

First of all, get very clear in your mind what your explainer video is going to do. The video is going to be a couple of minutes long, perhaps five at the most, so a clear aim is a must if you want to make each minute count.

Your video will need a clear, logical structure that sets up the premise, presents the information, and draws a neat conclusion.

As the article “Three Effective Uses of Explainer Videos” says, your video needs a clear structure that guides your viewer to the conclusion you want them to reach.

Last but not least, don’t forget to promote your video when it’s ready.

Get it uploaded to your website, give it a spot on the front page, and use social media to promote your new video.

Choosing Your Production Company

Unless you have a lot of time and some top animation skills, chances are you’ll need to invest in a professional production company for your explainer video. After all, you want it to look polished and give a professional impression.

When choosing your production company, ask them:

  • What is their experience with explainer videos?
  • What kinds of businesses have they worked with?
  • How many examples they can show you?
  • Can they refer you to other satisfied customers?
  • Can they provide evidence of how effective their videos are?

You’re looking for a vendor with plenty of experience and an in depth knowledge of explainer videos.

Your vendor should be able to work with you to bring your message to life in the most vivid and effective way.

If you want to show your customers why they should care about your small business and products, explainer videos are the way to go.

About the Author: Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to use explainer videos to market your business.