An exerpt from The 6 Myths of Branding eBook. If you are a small business owner, or leader within a small business we invite you to take a few minutes and listen to this compelling podcast on one of the most significant small business MYTHS about branding. You will learn some important and highly impactful differences that will change the way you mange your strategies for growth and how you manage the customer experience. Defining your brand is one thing, living it is another — learn the importance of walking your brand talk on this podcast!