When you own a small business, brand promotion is all important.

You probably have some social media you update now and then, an email newsletter and maybe even some pens and notepads you leave with your customers.

These are all great for promoting your business, but something else is, too, and that is video content.

Ideas of Video Content

You may wonder the best ideas of what to use for your video content depending on your business.

No matter what it is, there’s some ways to promote it with video…

  • Video the opening of your new store – Whether you video the actual opening with balloons and celebrations, or just take a video of what your store looks like inside before the big unveiling.
  • Video a happy customer – Maybe you’re a contractor – video your client coming into their newly remodeled basement (be sure to have their permission).
  • Video a tutorial – Whether you’re a baker, a math tutor or a dog groomer, you can create a how to video – decorating a cupcake, clipping a dog’s toenails or solving a division problem – show someone how to do something.
  • Video yourself doing work – It doesn’t have to be a how to – it can be the finishing touches on big project, the boxes you’re getting ready to mail off for your mail order business or the new landscaping you put in in front of your office.

Promoting Video

Now what – You’ve got some great video made so what do you with it?

Here are some ideas on how to distribute your video content:

  • Create a YouTube channel as part of your social media – You can easily upload your videos here and your subscribers can view them.
  • Upload them to your website – If you keep your website current and updated, your customers will be more inclined to visit it more often. Video is an excellent tool to add to your website to enhance any other information you have there.
  • Post it on social media – Add a link to your social media profiles to make it shareable and likable. It’s a great way to share what’s going on in your business.

Video can be big or small.

It can be a major part of your marketing budget or something that costs you nothing at all. Like many forms of marketing and promotion, it’s up to you to do with it as you see fit.

So start small, shoot some video and get it on your social media. See where it takes you and what it brings in.

It may soon become your favorite and most lucrative form of marketing you use.

About the Author: Heather Legg is an independent writer who covers topics related to marketing, social media and small business.