In order to make your small business stand out from the competition, what are you doing to market it?

Unfortunately, some small business owners will have trouble answering that question. In fact, some of them have no answer.

When you run a small business, you have several hurdles to overcome that the larger brands do not.

For starters, your brand is oftentimes not as well-known given your limitations in promoting it. Whether it is lack of money, manpower or both, getting your company’s brand noticed can be more difficult as a smaller company.

With that in mind, are you using guest posting as an avenue to draw more attention to your company?

Be a Leader on the Web

If your small business has not done much in looking into the benefits of guest blogging, keep these notes in mind:

  • Having guest bloggers on your site – If you have a blog on your small business website, having guest bloggers who can post quality articles that are of relevance to your readers is a welcome site. Not only do you bring more information to those who visit your site, but it can also help your overall Google ranking. Look for guest bloggers who know their stuff, have a decent-sized audience, and promote your site on various social networking channels;
  • Guest blogging on other sites – Your small business can also benefit when you guest blog on other sites. If you’re interested in doing this but a little unsure on how to go about it, take note that it isn’t all that hard. Set aside some time and do Google searches of sites you might be interested in guest posting on. You typically want a site that at minimum has a Google page ranking of 3 and a domain authority of at least 30. You also want to pitch sites that regularly update their blogs, as sites that only post here and there typically get far less traffic;
  • Do your research – Finally, whether you are guest posting for others or have one or more people contributing to your blog, make sure quality is never sacrificed. You may even think about using a guest blogging service to provide you with copy so you have one less thing to worry about when it comes to promoting your brand. Above all else, make sure those providing copy to your site (be it free or for a nominal fee) have the best interests of your blog in mind. The goal at the end of the day is for both you and the guest blogger to get something out of the relationship. When realistic expectations are set and met, both parties should be happy with the final results. Remember, the goal at the end of the day is to bring more traffic your way, so get blogging today.

About the Author: Dave Thomas covers a variety of marketing topics on the web.