An Interview with Michael DeLon Book publisher and brand strategist, Michael DeLon, creator of Paperback Expert and host of Experts Speak podcast shared his perspective about what every business owner needs for a real shot at success: credibility, connection, and a true story. As America’s…
Have you reviewed your small business as of late? If so, are you happy with what you are seeing? For many small business owners, they devote so much time and effort into running their companies, yet they can at times miss the rather obvious. That…
In the small business world, there are winners and losers. Yes, the same could be said for other businesses, those that are midsize or even large. When it comes right down to it, your small business must do all in its power to give consumers…
What makes your small business tick? Answering that question can be a little tricky for some small business owners, especially those having trouble getting traction with sales. So that your small business has both traction and consistency, you need to be firing on all cylinders….
What scares you most in running a small business? Some small business owners will point to their financial capital, noting that they can’t afford any missteps along the way, missteps that could lead them into the red sooner rather than later. Others, meantime, will point…
Small businesses oftentimes are put at a disadvantage when compared to their bigger brothers and sisters. For starters, smaller brands typically do not sport the financial capital that the bigger brands do. Secondly, their marketing and advertising budgets can be limited, limitations that can leave…