Text messaging is not only a great medium for personal communication; it can also be an effective marketing tool for small businesses. It provides a fast, convenient and affordable way for you to send marketing messages to your target audience, and its high open…
If your small business is trying to improve its customer outreach, then lead generation marketing is something you should definitely be giving a look. Various small businesses are already using lead generation marketing to increase their presence and land new clientele. Here are just…
How strong is your mobile workforce? From telecommuting to traveling to meet clients to collaborate with colleagues in another office, a more mobile workforce is becoming the norm for many small businesses looking to stay in touch with mobile consumers. So just how can…
Your small business produces data around the clock and it’s important not to let that information go to waste. This is especially the case with sales data. Here are just a few ways you can put your small business sales data to good use…
Howard Schultz, CEO of Starbucks Coffee Company, passionately believes in helping his partners (employees) further their education. Not too long ago, Starbucks collaborated with Arizona State University to offer thousands of part-time and full-time employees the chance to receive their Bachelor’s degree online tuition-free….
As you get closer to retirement age, two emotions are common for women. They either experience anticipation at the idea of enjoying their time without the constrictions of a job or they are fearful of how they will manage financially. The time to prevent…