Does Your Brand Have Backbone?

Are your employees on board with your brand? ALL OF THEM? It’s a tough but necessary question.
We see it all the time; CEOs with a clear understanding of the brand, able to articulate it with charisma and motivation, and yet have it fall on (some) deaf employee ears. How, if any, does this affect the overall efforts in achieving the brand’s performance objectives?

What if some employees don’t want to ‘play’ on the brand team? Yet, they are crucial for the company (in regards to unique skill sets, tenure, etc.) Does that weigh differently on whether or not the organization should ignore the employees’ lack of brand relevant behavior? I mean, really, what real damage could they do to the whole brand?

Listen in for details on getting a stronger, more consistent brand backbone!