Business owners are already searching for ways to reduce the impact of the impending ‘R’ word (RECESSION, there, I said it!). But there are many companies who have done the ‘due diligence’ within their brand building strategies to ensure and support withstanding almost any kind of economic condition (barring national disasters!).

But before you start feeling like you need to invest in a family-sized bottle of Tums® finish listening to this podcast and look for ways you can take on board these ideas.