Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs” PR strategy—Build the Base, Build the Buzz, Build the Brand.
You know you need to build buzz with a good public relations program, but it’s just too expensive. Or is it? Find out how you can get great publicity without spending a fortune.
Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.
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Steven Schussler is the founder of famous Rainforest Cafe restaurants, and the author of “It’s a Jungle in There” -in it, he shares TOP FIVE Secrets to Entrepreneurial Success.
As an Emmy Award-winning host and best selling author, Christopher Lowell’s mix of practical advice and infectious enthusiasm has made him one of America’s most recognized and trusted authorities in the home improvement category. Dubbed the Doctor of Design by U.S News & World Report, and whose 7 Layer system has been embraced by the Oprah team, Christopher believes that decorating is a form of empowerment therapy and that his mantra,“You Can Do It” is a way of life. The success of his ever growing multi-media company proves that Christopher has made a loyal connection to how America wants to live now and in the future.