The terms ‘branding’ and ‘marketing’ are often grossly mistaken as one in the same. When the true differences are defined and understood, a business can capitalize on the unique strategies of both. Find out these unique but complimental differences and how it will affect your bottom line!
An excerpt of Chapter One from The 6 Myths of Small Business Branding e-book. Learn what a brand is and is NOT and why it is important to your bottom line.
Learn why your business needs a media kit and how to use it to boost awareness and sales.
In this segment I visited to get a preview with Rick Frishman about Author 101 University which is a huge upcoming educational seminar coming on October 30 and 31in Las Vegas.
You’ve heard that you should send out a press release to build publicity for your business, but do you know why and how much it should cost? Find out more about press releases and why you should send them out in these quick tips.
I’ve found the three most important things in battling adversity are determination, hope and a sense of humor. My grandmother who fled religious persecution and arrived in America just in time to raise 5 children during the Great Depression of the 1920’s often said to me “You only have two choices in this world, you can laugh or you can cry”. I’ve chosen to laugh.