Press releases are a great way to build buzz online and remind media members and customers that you have current news, products and services. And they don’t need to be expensive.
You can write one yourself following the standard releases at PR Newswire or BusinessWire. Then, you simply send it out to specific media members and customers and post it on free sites (see http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm).
And if you add keywords for the search engines, you’ll get more coverage online. It takes a little time and effort, but you can build buzz with press releases without spending a fortune.