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Something very important happens to a customer or sales prospect when they are placed “on hold” while calling a business. Historically-it’s a boring , non-productive experience. As the caller, you get bored, and as the business-you risk loosing that customer altogether.

Our guest on this segment wanted to transform that on-hold time into a whole new marketing and communications opportunity for businesses everywhere. Julie Cook is the president of Easy On Hold-she and her husband, Tim Brown, created the company to help companies LEVERAGE the time their in bound callers spend on hold into a more productive experience than is typically the case.