The good news is that you don’t need to spend a lot of money to improve your Web site. But you do need to take some time to update it on a regular basis and provide value.
Start by reviewing your site as if you were a potential customer. First, ask yourself how this person arrived at your site. Is your site optimized for the search engines so that people looking for your products and services can find you online?
If not, find an SEO specialist to help you, or research the many, free or low-cost do-it-yourself SEO articles and programs available. And if you haven’t already done so, set up a free, tracking system via Google Analytics, http://www.google.com. This way, you’ll know more about your site visitors and be able to make appropriate changes to fit their needs.
Also, look at the content on your site. Are you solving your customers’ key questions and problems when they arrive at your site?
You want your site visitors to know they are in the right place and be able to find the solutions they need quickly and easily. Provide valuable articles, resources, product-and-service benefits, contact information, and other key data that is easy to find and read. You’ll get more site traffic from the search engines and impress potential customers without spending a fortune.