Today Gayle has taken everything she knows about crafting a great story that the media and the consumer will devour, and put it to work for the average business executive, corporate spokesman, author or inventor—creating a whole world of solutions for business people with her website and Company——… and a new book entitled, “Interview Tactics! How to Survive the Media Without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

About Gayl Murphy’s “Interview Tactics!” Working with the press and the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

One hot story can bring you an avalanche of new clients and even more coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

In today’s highly competitive, time-crunching and media-morphing world, you’ve gotta tell it to sell it! And, having stockpile of “Interview Tactics!” to get you there is about knowing the lay of Media Land-and being a MEDIA STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.

Go one-on-one with the press, or any gatekeeper/decision-maker and tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for navigating the media and pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!