Today, we talk to another self-published author to get his tips and insights. Dennis AuBuchon of recently wrote two books. Here’s what he had to say:

Tell us about your self-published book.

I currently have two books. The first one is available in print and electronic form. It is titled, “Integrity: Do You Have It? 2nd edition.” It defines integrity and discusses the characteristics. It creates a common set of criteria to measure others and us. These criteria are then applied to various segments of society such as the news, education and politics among others. The book brings the subject of integrity down to the individual level through a chapter on personal integrity.

Why did you decide to self-publish?

Self publishing allows me to have control over the content of my book. In any situation, the success of a book is dependent upon the marketing activities of the author.

What was your biggest challenge to overcome in self-publishing your book?

Getting exposure and creating marketing opportunities

What has been the best part about self-publishing your book?

I have total control and it gave me exposure for my expertise on the topic

What advice do you have for other potential writers and self-published authors?

To never give up and to take advantage of all opportunities to develop exposure for your expertise.

Is there anything else you would like to add?

Use networking opportunities and social networking sites to gain exposure and participate in the forums when you have something to add to the topic.

Thanks for your insights on self-publishing Dennis! To discover more about self-publishing and selling your books online, please write to me here or at I’d love to hear from you.