Everyone says you need it. You know you want it. But you’re not sure where to start. This is both the dilemma and opportunity of marketing data. Thanks to the internet, there are countless things small businesses can measure and plenty of tools available to…
If you want to take your small business marketing practices to the next level; then it’s time to consider drip campaigning. With drip campaigns, your business won’t miss a beat when it comes to delivering its marketing messages. Here are just a few ways your…
If you truly want your small business to succeed, then you need to have a successful marketing plan in place. While you might already have a local-national marketing strategy; what about marketing on an international level? Here are just a few ways you can market…
According to a recent study conducted by LinkedIn, 94% of businesses use social media to market their business. Of those, 75% report that they’ve successfully gained new customers through social media outlets. With such impressive statistics, it’s impossible to ignore social media marketing for your…
Running a small business means taking care of a lot things – employees, finances, supplies and of course, marketing and branding to pull more customers in. You want to cover all marketing bases, and that includes promoting your brand through home and trade shows. As…
It’s smart to reach your small business customers with mobile technology. Mobile marketing is ideal for small businesses with small budgets. But reaching out to your customers on their mobile devices can have further reaching effects that you might not realize. Your mobile subscribers are…