An Interview with Michael DeLon Book publisher and brand strategist, Michael DeLon, creator of Paperback Expert and host of Experts Speak podcast shared his perspective about what every business owner needs for a real shot at success: credibility, connection, and a true story. As…
In running a small business, you are essentially the owner and probably a dozen other titles. With that in mind, where is your marketing game at, specifically when it comes to mobile marketing? In the event mobile marketing has not been a cornerstone in…
What makes your small business tick? Answering that question can be a little tricky for some small business owners, especially those having trouble getting traction with sales. So that your small business has both traction and consistency, you need to be firing on all…
Many small businesses tend to fight an uphill battle when it comes to competing with companies noticeably larger than them. For one, the former typically do not have the manpower necessary for such competition. Another factor going against them is that they usually are…
Smaller businesses oftentimes find themselves in a bit of a pinch. Why is that? In many cases, they do not have the sizable marketing and advertising budgets to allow them multiple exposure opportunities in front of countless customers. While your small business may feel…
When you run a small business, promoting it is critical to staying around for the long haul. As too many small business owners have discovered over time, the lack of properly marketing their brand can be a nail in the coffin when it comes…