There’s no better way to reach your customers than by putting your small business’s message in the palm of their hands.
With text marketing, you can do exactly that by increasing your customer outreach and marketing on a massive mobile level.
As the following article looks at, if you are looking to text your way to success, here are 7 clear advantages of text marketing for your business:
- SMS: Straightforward Marketing Service
Okay, SMS actually stands for short message service, but taking advantage of text marketing gets to the point faster than any other form of marketing. Instead click-through advertising or email marketing, texts are direct and instantaneous.
With text marketing, your small business can send its marketing attempts directly to your customers’ mobile phones. From there, they can simply enter a code to make their way to your promotion. It’s that simple.
- Opt-in Simplicity
Speaking of entering codes, the opt-in process is just as simple as delivering marketing messages to mobile audiences. Because text marketing uses short codes, all your customers have to do is enter a quick and easy three or four digit promotional code to move forward with your business’s marketing offer.
Likewise, customers don’t have to enter any personal information upfront, which makes the process even more hassle-free. On the other end of the spectrum, opting out is as easy as ignoring the text message altogether. This eliminates frustration making it easy for your customers to avoid marketing attempts they aren’t interested in.
- Connect to Other Marketing Channels
Text marketing doesn’t just help your SMS campaigns grow; it can also help your other marketing channels grow as well.
Whether you want to send out a message to your mobile customers reminding them to sign up for your email newsletter or “like” your Facebook page, text marketing is a great marketing reminder tool.
- Short Messages = Fast Campaigning
Although you may think marketing your business’s goods and services is difficult to do in under 160 characters, it’s really not. Once you get the hang of the minimal wording, marketing via text message actually helps you get the word out faster.
Your marketing department can spend less time on each campaign while still reaching a massive audience. This gives your business the ability to increase customer outreach while also saving money on marketing costs.
- Speaking of Customer Outreach….
Your customers are more likely to respond to your marketing via cell phone and smart phone than traditional marketing attempts. Why?
Text message marketing is simply more convenient, especially for those individuals who have an on the go lifestyle – which is just about everyone nowadays.
- Barrier-Free Marketing
With spam filters and blocked website pages becoming a regular occurrence, online and email marketing can sometimes put up too many barriers.
Fortunately, there are no filters with text marketing, which means your marketing campaigns always get to your customers.
Last, but certainly not least, is the flexibility factor that goes along with text marketing. Whether you want to target a niche audience or millions of your subscribers, you can scale your marketing attempts in any direction you want.
This allows you to personalize your messages to attract new customers or deliver a massive campaign that reminds your loyal customers to check out your new products. Limitless flexibility is a huge marketing advantage.
When it comes to promotional priorities, text marketing is definitely a must to consider for your small business.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and small business.