As a new, e-commerce business owner, I know how hard it can be to get started and pursue your dreams. Here are a few pieces of advice I’d like to offer:

• Find The Right Web Developer.

If you are not a Web developer yourself, make sure the developer you hire is able to do the complex work required to get an e-commerce site started. This might mean contacting developers of sites you like, or advertising to find the right developer. But take the time to conduct the appropriate research. Otherwise, you can waste a lot of time and money without any results.

• Plan Ahead.
Before opening for business, research the competition and industry trends. Figure out what your business offers that is unique. Then, focus your marketing efforts around these unique benefits. Plan your marketing strategy and decide how you will reach new customers. Also, pay attention to your budget during the entire launch process to avoid any unnecessary surprises.

• Surround Yourself with Support.
Starting any kind of new venture takes courage and support. Try to avoid the naysayers. Stick to your plan, and surround yourself with positive people. There will always be negative influencers out there who want to see you fail. Don’t let them get to you.

Instead, find the organizations and services that offer cost-effective guidance for new entrepreneurs (like the Small Business Administration,, and your local Chamber of Commerce.)

As a mother and entrepreneur pursuing her business dreams, I know how hard it can be to start an e-commerce site. If you need help, or want to sell your self-published books, just let me know here or at Thanks, and I wish you all the best!