SEO, or search engine optimization, is basically the process of writing content that search engines like Google, Yahoo! and others will find online. For example, when you type something into a Google search box online like, “how do I train my dog?,“you’ll get a list of sites pertinent to dog training.

The results that appear on the left of your screen show Web sites that are optimized for the search engines because they appear first on the list.

And how many times do you scroll down the page or go to the next page of listings?

Probably not too often. That’s why it’s important to optimize your site for the search engines. If your site doesn’t appear near the top of the search list, potential customers won’t be able to find your products and service, and you’ll lose business to the competition.