How do I build buzz fast on a limited budget?

The best way to boost awareness for your business fast is through your Web site and public relations. To start, review your Web site and ask yourself if it is easy to use and provides value to potential customers.

If not, add copy and information pertinent to your customers’ needs. Then, make sure your site is optimized for the search engines so potential customers can find you online. If your site isn’t optimized, you may be missing out on potential sales that are going to the competition.

Next, talk to specific media members who target your audience. Tell them about the unique qualities and benefits of your products and services, and offer your expertise for future stories. Your discussions may lead to a feature story in a major publication that gives you third-party credibility and free publicity. With a good Web site that offers value and a few, published stories about your business, you’ll have a good chance of seeing a quick increase in site visitors and sales.