Today, we talk to Nick Cavuto, author of the cookbook, “Conquering Healthier Recipes and Beyond,” available on jexbo at Here’s what Nick had to say as part of our self-published author interview-series:

Tell us about your self-published book and where we can find it on jexbo.

My wife and I self-published a cookbook in 2005 titled “Conquering Healthier Recipes and Beyond.”
There are over 300 quick, easy and delicious recipes on the light side. It has a spiral binding which makes it easy to use.

We didn’t want to just have pages of compiled recipes, so I wrote short stories about several food experiences introducing the twelve categories. Also included are inspirational quotes and a six-week menu cycle.

Why did you decide to self-publish?

We decided to self-publish because we thought the traditional ways were too costly and didn’t feel we would have the control needed for marketing.

What was your biggest challenge to overcome in self-publishing your book?

We feel the biggest challenge was and still is MARKETING. We have had several compliments about the recipes in our cookbook, which makes the two-year effort well invested time. But we are always looking for ways to market.

What has been the best part about self-publishing your book?

The best part about self-publishing is the rewarding feeling we have for creating something that is helping others.

What advice do you have for other potential writers and self-published authors?

If there is any advice we think is important, it would be taking the time to do your market research.

Is there anything else you would like to add?

The only other thing I would like to say is, I did not and could not have completed this project without the endless encouragement from my loving wife Suzanne and during many early morning hours working on my book I knew God was with me.

Thanks for your tips Nick!

Do you have questions about marketing your self-published book and selling books online? Please contact me here or at I’d love to hear from you!