As a business owner, you realize that a newsletter is a fantastic way to provide valuable information to new and current customers and build sales. And best of all, newsletter distribution does not need to be difficult or expensive.

To start, check out the many newsletter services available such as AWeber, Constant Contact, MyEmma, Web Marketing Magic, and others. Next, use their simple template process to create a unique newsletter for your business. You’ll want to provide current company news, a brief article, information about pertinent sales or new products, and other data that your customers can really use.

And if you’re not sure what to include, check out what the competition is doing and look at the newsletters of the businesses you admire. You can also create a brief survey or contest and ask your customers what they’d like to see in your newsletter.

Just remember to keep it simple, short and easy to read. Focus on providing valuable information to customers and solving their problems. And before you know it, you’ll have a huge subscription list of people who care about what you have to say!

Want more free tips and information to help boost sales with public relations and SEO copywriting? Please let me know here or at I’d love to hear from you! Melanie