Branding

New York Times best seller and international best selling author, Jeffrey J. Fox, is releasing his tenth book, Rain: What A Paperboy Learned About Business. Rain is destined to be a business book classic. And Rain, a thirteen-year old paperboy, the book’s central character, is destined to become business fiction’s first positive hero. Rain,a business fable, is Fox’s first foray into fiction. The story is a series of challenges and adventures that Rain solves in surprising and clever ways. Rain deals with mean dogs, bullies, customers that won’t pay, and growing his business and his paper route. Rain’s challenges are metaphors for the problems facing business managers everywhere.