Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs” PR strategy—Build the Base, Build the Buzz, Build the Brand.
InstallNET is a nationwide network of commercial furniture installation companies. An innovative service alliance, it has over 250 independent service providers in over 100 markets in the US and Canada. InstallNET specializes in the project management of multi-location national accounts, using a single point of contact and standard service process. The web site provides online access capabilities for quote requests and status tracking, giving customers easy access and control over all their jobs nationwide.
It all started in a garage with an idea to make small business billing easier, more efficient and greener. Steve Roderick is the co-founder of GoTobilling.com—the company set out with that vision in 2006 and has recently reported a 300% growth achieved mostly with word-of mouth marketing.
Our guest on this edition created a new way for self-published authors to sell their books and for readers looking for self-published authors to find them more easily. Jill Exler is the founder of jexbo.com—a new, affordable solution for both sides of the market.
Susanne Paling is She is the principal consultant of Sales Management Services, and the author of The Accidental Sales Manager: A Survival Guide for CEOs (or owners or presidents) Who Find Themselves Managing Salespeople.
Get tips on how to sell your self-published books from today’s featured self-published author, Andrew McCombe