A special edition of the show—Drop in on the Michael E Gerber Club as he helps entrepreneurs navigate through their challenges, their dreams and purpose.
Professor Bruce Freeman joins David Wolf to share ome results from the Brother International Small Business Survey and his insights about the state of small businesses and about the state of mind SB owners need to maintain to survive during these tough times.
Our guest on this segment says the way to survive the recession in business is to invest in your customer experience. Andrew Field launched PrintingForLess.com in 1996, and has since led a revolution in the commercial printing industry by tapping the power of the Internet, to build one of the country’s fastest-growing printing companies.
Andrew’s leadership of the company’s operations and progressive business practices has informed his ability to build a unique, dynamic culture that empowers and inspires his employees.
The moral of the story has been stated – using effective marketing devices to bolster your image. But today I’d like to add a comment about our current economic times. We have just bailed out our financial and auto industries (and G-d knows who else) to the tune of 800 billion dollars We’ve sent a great deal of our manufacturing overseas. But you can put your economic fears aside as I can assure you we make the best gourmet dog biscuits right here in America.
I’ve found the three most important things in battling adversity are determination, hope and a sense of humor. My grandmother who fled religious persecution and arrived in America just in time to raise 5 children during the Great Depression of the 1920’s often said to me “You only have two choices in this world, you can laugh or you can cry”. I’ve chosen to laugh.
Believe in your dream, envision success and dedicate your energies to a positive outcome.